Wrangler x Bob Marley
Collaborated with the Bob Marley estate and internal brand partners to develop packaging and marketing materials for a small product collection sold on Wrangler.com. I designed the packaging, signage and sell-in booklet for the collection. Pieces of my designs were then used to develop email creative and website assets.
I created a variety of ticketing concepts, which were then paired down by brand partners and the Bob Marley estate to land on one ticketing design. Since the ticketing timeline was the first piece to develop, all other assets created drew from the design and development of the packaging.
Final ticketing production / Senior Designer Bobbie Huckleberry
Wrangler x Fred Segal
I designed the Fred Segal lookbook. Worked with copywriter and brand manager to finalize book. Hand drawn designs on front cover were incorporated into design elements for email and window store fronts.
Wrangler Reborn
My role was lead stylist & photo art director on set. I was able to scour the Wrangler archives to incorporate props and marketing pieces from throughout Wrangler's history. Imagery was then used in launch pieces. (I only styled the products for this project, but below you will see how the imagery was utilized by additional designers for the launch.) 
Photographer Joey Seawell
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