Interim ReBrand
There was a desire from leadership to do an internal rebrand exercise, while awaiting a final brand toolkit from our external agency partners. A small team was tasked with quickly concepting a new look and feel, along with introducing a new typeface, photography style and design system. We had roughly 4 months to accomplish this goal. This new rebrand was executed through email, photography, some website application and paid social for around 4-6 months before the external rebrand was rolled out.
VP of Creative Adam Kennedy / CD Susan Dreiling / ACD Bobbie Huckleberry / Senior Designer Jennie Souchery / Senior Designer Katelyn McDonough
Q3 Evergreen Paid Social & Lifestyle Shoot
In collaboration with VP of Marketing, integrated marketing, paid social teams, CD of photography and others, helped plan and art direct video shoot for Shutterfly. The footage has been used in paid social ads and email channels.
VP of Creative Laura Fegley / CD of Photography Rachel Nadeau / Videographer Ben Muller / ACD Bobbie Huckleberry / Senior Designer Jennie Soucheray / Producer Bobbie Peacock
Q3 TV Campaign
Partnered with Very Taste and other external partners to plan and shoot the Q3 TV campaign for Shutterfly. I assisted in product creation, mood boards for styling/propping, creating end cards and supers. I was on location for the shoot as well to assist with any styling/propping or other needs.
VP of Creative Laura Fegley / ACD Bobbie Huckleberry / CD Levi Lowell / Senior Photo Sourcing Manager Maggie Mae Callahan / Senior Designer Jennie Soucheray / A variety of other resources within photo and production
Wedding Campaign
Wholistic campaign and toolkit development for Shutterfly wedding, which included logo, new color palette, new textured illustrative floral elements, new photography (both lifestyle and studio), copy direction and video. All assets were delivered as a toolkit to use in multiple channels, including paid social, direct mail, email and web/app.
VP of Creative Laura Fegley / ACD Bobbie Huckleberry / CD of Copywriting Jen Stocksmith / Senior Designer Jennie Soucheray / CD of Photography Rachel Nadeau / CD Creative Levi Lowell
Studio Photoshoot: ACD Bobbie Huckleberry / Senior Designer Jennie Soucheray / Photographer Ryan Dyer / Stylist Libby Marshall / Producer Bobbie Peacock
Lifestyle Photo & Video Shoot: ACD Bobbie Huckleberry / Senior Designer Jennie Soucheray / Photography Alpha Smoot / Videographer Ben Muller
ACD Bobbie Huckleberry / Senior Designer Alisa Messing / Copywriter Katie Klingbeil / CD Levi Lowell
ACD & Designer Bobbie Huckleberry / Copywriter Katie Klingbeil
ACD Bobbie Huckleberry / Designer of Kit folder & Insert cards Bobbie Huckleberry / Photo Art Direction Bobbie Huckleberry, Jennie Soucheray, Alisa Messing / CD of Photography Rachel Nadeau / Photographer Kyle Johnson-Macpherson
ACD Bobbie Huckleberry / Senior Designer Jennie Soucheray / Videographer Ben Muller
Q4 Holiday Paid Social
Photo art directed the video shoot and studio photoshoot for holiday campaign. Worked with a number of cross-functional teams to ensure briefs were covered off in the shoot. Collaborated with external editors on video edits, providing storyboards and direction. I edited some of the videos internally with support from internal designers.
VP of Creative Laura Fegley / ACD Bobbie Huckleberry / CD of Photography Rachel Nadeau / Videographer Jeff Kesterson / Videographer Ben Muller / Senior Designer Jennie Soucheray / Photographer Kyle Johnson-Macpherson / Stylist Libby Marshall / ACD Adam Ridgeway
Q4 Partnerships
I had the opportunity to work on two big partnerships for Q4 holiday season for Shutterfly, supporting these initiatives as an Associate Creative Director. For the Shutterfly and Freeform partnership, I supported overall brand art direction in planning and on set. For the Shutterfly and Peacock partnership, I worked with Brightline to design and execute the interactive spot. See below final creative pieces.
Agency Partners: Rain / ACD: Bobbie Huckleberry / Disney Partners: Kristen Occhiuto, Robin Degraw, Jessica Popper / Director, Social Media: Cheryl Sone / VP Creative Laura Fegley
Brightline: Mo Nazif, Tatum Castora / Rain: Yuki Tanaka, Ricardo Fierro, Staci Otterson / NBCUniversal: Jenny Wixen, Cameron Glasscock, Gabbie Waller / ACD: Bobbie Huckleberry / VP Creative Laura Fegley