On the Payless account, I led a team of designers and writers developing creative for Payless.com, CRM, Social and partner creative. My team focused mostly on site and affiliate, flexing into other channels when support was needed. With my Creative Director and executive leads at Payless, I worked collaboratively on strategy, marketing plans and creative executions.
Martha Stewart Collaboration
In collaboration with creative directors, UX CD and representatives from Payless and Martha Stewart to develop new product launch assets for multiple digital channels.
UX CD Hector Astrada / ACD Bobbie Huckleberry
Christian Siriano Collaboration
I worked on two different seasonal product launches for the Payless & Christian Siriano collaboration. Led creative for my team developing assets for multiple digital channels. Partnered with CD and other stakeholders for final approvals. In addition, some of my original photography was used in marketing assets.
